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Station Profile

taylor swift no 3dFormat & Call Letters


Format Description

CJBZ-FM, B-93 is a Hot AC/Adult Top 40 radio station Targeting adults 18-44.

B-93.3 Lethbridge's Number One Hit Music Stationplays only the hottest and newest hits from artists like Britney Spears, The Black Eyed Peas, Jay Z, Rihanna, Ke$ha, Pink, Beyonce, Lady Gaga, Pitbull, Down With Webster ,Chris Brown, Bruno Mars and Nickleback and many more!

Weather is vital information and we have updates throughout the day with our Satellite Precision Weather.

bruno mars no 3dThe HOT/AC format continues to remain one of the most popular formats in Canada  playing a balanced variety of music from the 2000s' to today's hits.

There are 29,660,187 persons 12+ living in Canada. Of those people, 18% or 5,391,683 listen to the Hot Adult Contemporary Format.

55% of HOT AC listeners in Canada are married/living in a common law arrangement and 37% are single/never married.

In Canada, 72% of Hot Adult Contemporary listeners live in a household with 3 or more people. Canadian HOT AC listeners enjoy going out to music concerts & bars and restaurants more so than the average Canadian.

Hot Adult Contemporary continues to dominate it's target demographic across Canada!


Demographic Profile

woman shopping 18

B-93.3 Lethbridge's Number One Hit Music Station is Southern Alberta’s Top 40 radio station.

Age:B-93.3 is the only Lethbridge radio station that targets outside the 25 - 54 demographic making it the natural choice for clients looking to attract customers while they are making life-long brand decisions.

B-93.3 65% of its audience is in the 18-44 age demo and is the number one station in its target demographic of Women 18 – 44. 

Gender:Females 12+ living in Canada favour the Hot Adult Contemporary format.

61% of Hot AC listeners in Canada are female while 39% are male.

70%+ of this consumer group falls significantly into the 12 to 44 age group.

woman office4B-93.3 has an average weekly central coverage reach of 20,000 listeners.

Education: Over half 55% of Canadians who listen to Hot AC music have a post secondary education.

Occupation: B-93.3 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical. 53% of these consumers work 30 hours or more per week and 20% work part time. 5% of Hot AC consumers are stay at home parents.
Source : Spring 2012 BBM. All Week Adults 12+, Lethbridge CMA.

B-93.3 has wide demographic appeal with consumers who have purchasing power!

couple shopping 17Income Profile

B-93.3 is targeted to reach active consumers in their prime income years.

B-93.3's listeners have high household incomes that are above average as compared to other Canadian households. Most have a household income of $100,000-$124,999

Income: Over 50% of Canadians who listen to Hot AC have an annual household income in excess of $60,000, while 30% have a household income in excess of $100,000.

The average Hot AC household income is $87,000 while the average Canadian household income is $82,000, a difference of $5,000!

B-93.3 targets listeners with purchasing power.

Spending & Lifestyle Profile

listeners have high household incomes and are above average consumers in these categories:

couple shopping 18Spent $40,000.00 or more on new vehicles in the past two years.
Spent $1,000.00 + on children's clothing in the past year.
Spent $1,000.00 + on men's clothing in the past year.
Spent $1,000.00 + on women's clothing in the past year.
Spent $1,000.00 + on camera equipment in the past year.
Spent $1,000.00 + on appliances in the past year.
Consumed liqour/spirits 4 to 6 times in the past week.
Consumed beer 13 or more times in the past week.
Consumed wine 4 to 6 times in the past week.
Entertainment: Attended bars/clubs 7 or more times in the past year.
Entertainment: Attends bars/pubs 5 or more times monthly.
Entertainment: Attended movies 7 or more times in the past year.
Attended sporting events 7 or more times in the past year.
Restaurants: Fast Food Dining 5 or more times monthly.

B-93.3 targets home owners.A huge category with these consumers is home improvement and home decorating.

construction 15Home Spending: Started or completed in the past 2 years.

40% interior painting/wall paper
36% landscaping or yard improvements
23% plumbing
25% exterior painting/staining
21% deck/fencing
22% energy conservation projects
18% floor tiles or vinyl flooring
21% other home project(s)
21% installed windows or doors

59% spent $1,000 or more on home improvement. 20% spent $10,000 or more on home improvement.

woman fitness3Investments: B-93.3 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: B-93.3 attracts listeners who are very active participating in exercise and fitness, snowmobiling, ATV, downhill skiing/boarding, cross country skiing, boating, biking, golfing, gardening, hiking, and going to the cottage on weekends.

Canadian Hot AC listeners enjoy going out to music concerts & bars and restaurants more so than the average Canadian.

Get your message out to thousand of potential new customers each week with B-93.3

Here's Why B-93.3 Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of electronics purchases are made by women, 61% are influenced by a woman.
90% of women participate in decisions about household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Listening Patterns

woman headphones 3Only ONE station in Lethbridge plays Today’s Best Music. That's B-93.3!  

- 88% of Hot AC listeners tune in while in their vehicle.
- 67% of Hot AC listeners tune in at home.
- 25% of Hot AC listeners tune in from work.
- 10% of Hot AC listeners tune in from other locations.

Source: Statistics Canada.
Financial Post Markets Reports
Source: Nuneris & RTS CanadaPersons 12+ who listen to Hot Adult Contemporary in Canada

Wake Up With "Chad & April"


Wake up weekday mornings with Chad & April for all your favourite hits, news, entertainment and all around fun to start your day off on the right foot!

Middays:  Shamus Neeson takes you through your workday from 10 till 2 on B-93.3

lethbridgeryanseacrestapril2017Afternoons: Join Jordi Bott in the afternoon with more high energy Hit Music, timely information and audience interaction.

Evenings: Hit music weekday evenings with Ryan Seacrest 6pm-10pm

Weekends: Join DJ Kav Saturday nights 6pm -10pm & Ryan Seacrest with the AT 40 Countdown Sunday nights from 9am-1pm.

B-93.3 Is Everywhere

onair 1

B-93.3 is the voice of Southern Alberta with the most up-to-date local news coverage.

B-93.3 gives you vital information and updates throughout the day with our satellite precision weather.

B-93.3 is proud of it's role in the community! We help a wide variety of community organizations, including Toys For Tots, United Way, and the Lethbridge Food Bank.

Streaming:B-93.3 on-line streaming has on average 9,500 visits, combining for 30,000 Listening hours on average per month.

B-93.3 allows advertisers to reach a large consumer group that can’t be reached with any other station.

B-93.3 Coverage Map 


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