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Working Together To Help Grow Our Community

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Dear Friend,  

Like you over the last year I have always ended up buying high-priced items, such as laptops, cars, clothing, and other items for my business. When possible I always try to shop locally instead of getting online and ordering some product that is sold in town.

Supporting local business helps our community. Local businesses provide jobs for our neighbors and pay taxes which fund local city services that make our community stronger.

Increase in money spent locally creates a ripple effect as businesses and their employees in turn spend their earnings locally. This creates a cycle where a higher percentage of every dollar spent at locally-owned businesses gets redeployed back into the local community.

If the owner of a local business is a local resident, then they are more likely to spend their earnings on products and services (cars, retail, restaurants, etc.) in Lethbridge and other surrounding cities.

A locally-based business is more likely to utilize other local businesses to provide services (e.g., accounting, legal, advertising/marketing, catering, and entertainment). These businesses will in turn reinvest a higher percentage of their revenues back into this area.

A locally-based business tends to hire a greater percentage of their employees from Lethbridge and other nearby cities than a business headquartered outside of this area. These employees will likely buy services from businesses locally and then those businesses will in turn re-invest in this area. Shopping local creates jobs!

In essence, if residents spend more at locally-based businesses, then we will pump more money into our local economy and lead to:

  • More companies doing business in the Lethbridge area.
  • More jobs in Lethbridge.
  • Higher demand for housing and commercial space in Lethbridge.
  • More funding for the City of Lethbridge that will translate into more services that can be provided for residents. 

We're launching a one year multimedia marketing effort to help boost "Shop Local" in our area. With the advent of buying products online, it has never been more important to "Shop Local".

Let's work together to help grow our community.


Gary Dorosz
General Manager
General Sales Manager
Tel: (403) 394-9300 or (403) 329-0955

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